The truth about price advertising...

The lowest price on the internet or in the phone book is simply too low.


Low cost cremation firms and discount funeral homes claiming they will serve your family better at the “guaranteed lowest price” is an untrue statement.


While our fees are considered reasonable and competitive, we at Simple Choices distinguish ourselves through professional decorum, extensive knowledge to guide you, and a willing attitude to fulfill the needs and wishes of every family we are privileged to serve. Read our Reviews here.


We are independently owned and operated and have been serving the Capital District with over 45 years of experience.


It is important for us to let you know that when selecting our service your needs will be served personally by owner Roy F. Bordeau, and his dedicated associates. This allows us to provide you and your family with the personal touch that is needed at a very difficult time.


Compare Cremation Costs


  • We believe that you shouldn’t have to spend a lot to get the very best in cremation care.


  • We also believe in making "simple choices during difficult times". We know you want straightforward answers about how much everything is going to cost. 


  • We believe in being open and transparent with all of our charges, so you can make an informed decision. 


  • Below you will find a comparison of cremation costs in the Capital Region. 

We are committed to providing quality care at an affordable price. On the graph above you will see how our price for a direct cremation (no viewing or funerary rites) compare with other funeral homes in our area.


Our research supports that we provide the best value for services and pricing.

Be mindful of those who quote a lesser cost simply to gain your business. 


Results based on April 2020 surveys of cremation prices provided by area funeral homes. Survey included a comparison of prices related to the following services: transfer of remains to the funeral home; basic services of funeral director and staff (arrangements); basic sheltering of remains at the funeral home; utility vehicle; transfer to the crematory; and return of the cremated remains to the funeral home from the crematory for the customer to receive. These prices do not include the crematory fee, viewing or witnessing, memorial services or arranging of services, an urn, an obituary, memorial items, or other cash advance items you may wish to select.

Providers may change their prices without notice.