The truth about price advertising...

The lowest price on the internet or in the phone book is simply too low.


Low cost cremation firms and discount funeral homes claiming they will serve your family better at the “guaranteed lowest price” is an untrue statement.


While our fees are considered reasonable and competitive, we at Simple Choices distinguish ourselves through professional decorum, extensive knowledge to guide you, and a willing attitude to fulfill the needs and wishes of every family we are privileged to serve. Read our Reviews here.


We are independently owned and operated and have been serving the Capital District with over 45 years of experience.


It is important for us to let you know that when selecting our service your needs will be served personally by owner Roy F. Bordeau, and his dedicated associates. This allows us to provide you and your family with the personal touch that is needed at a very difficult time.




Compare Cremation Costs


  • We believe that you shouldn’t have to spend a lot to get the very best in cremation care.


  • We also believe in making "simple choices during difficult times". We know you want straightforward answers about how much everything is going to cost. 


  • We believe in being open and transparent with all of our charges, so you can make an informed decision. We don't play games with our price, simply to gain your business. 



Our research supports that we provide the best value for services.

Be concerned with those who want to gain your business, simply by quoting a cheaper price.