The philosophy of Simple Choices is simple.


  • No one pays for services and merchandise they neither need nor want; you don’t subsidize large funeral home facilities, staff and payroll, an excessive fleet of vehicles, etc., and so on...


  • The hallmark of Simple Choices is respectful and dignified service provided with the utmost in convenience and affordability.


  • Simple Choices is the answer for families who seek direct cremations, home funerals, memorials and life celebrations that will coincide with your budgetary guidelines.


  • In addition, we also offer direct burials and green burials, as well as any other services a traditional funeral home can offer but at half the cost. Saving you and your family hundreds, even thousands of dollars.


  • We are licensed by the New York State Health Department and staffed by New York State Licensed Funeral Directors.


  • Our affordable cremation service is available in the Greater Capital District and we will meet with you in the comfort of your own home, office, hospital or other health care facility, or our offices.