The philosophy of Simple Choices is simple.


  • No one pays for services and merchandise they neither need nor want; you don’t subsidize large funeral home facilities, staff and payroll, an excessive fleet of vehicles, etc.


  • The hallmark of Simple Choices is respectful and dignified service provided with the utmost in convenience and affordability.


  • Simple Choices is the answer for families who seek direct cremations, home funerals, memorials and life celebrations that will coincide with your budgetary guidelines.


  • We offer the most affordable service at half the cost you would pay a large traditional funeral home. Saving you and your family hundreds, even thousands of dollars.


  • No Hidden Fee Guarantee. 
  • Straight forward answers. 
  • No Pressure to Buy.


  • We are licensed by the New York State Health Department and are staffed by New York State Licensed Funeral Directors.


  • Our affordable cremation service is available in the Greater Capital District and we will meet with you in the comfort of your own home, office, hospital or other health care facility, or our office.